To some that might seem like we were pretty smart. But my old rule of being lucky whenever possible had a lot to do with it. We did handle our advantage intelligently, of course. Rather than squander our profits, we poured money back into operations and facilities to make sure our customers had the most sophisticated, most complete and most convenient training experience possible. This wasn't the burger business. As simulation increased in fidelity, so did its expense. A single full-motion, full-visual simulator then probably cost more than all the profit we made in our first ten years of operation. Today one of our Level "D" machines represents an investment in excess of $15 million.
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